As the Covid-19 pandemic situation continues to bring so much loss wordlwide, people learned how to cope with it in different ways. But that doesn’t mean they’re all fortunate. The world economy is also shrinking considerably, leaving some businesses out there standing without a future chance. Most significantly, both huge corporations and smaller merchants have to see their projects, ideas, budgets, close to an end. Some people saw all this destruction differently, while others still struggle to find a way out. This is the point when Google steps in and tries to make a difference. How did the giant tech company succeed in finding the proper support? Also, how significant would be the next steps for businesses worldwide? Google seems to have some answers that some need them desperately.
Google’s Plans of Supporting Businesses
While online e-commerce and shopping are struggling with huge losses, Google acts and offers solutions. Recently, the company has announced to aid those smaller enterprises during this hard situation, according to an official blog post. The concept of such an initiative is to support local, smaller businesses. Thanks to the Program Manager, Local SMB Products, Dominique McGowan, who took over Google’s blog, the project will include tools to facilitate both those smaller enterprises and the customers.
The tools comprise updated business hours and some support links to their business profiles that are visible on Google searches. Such things could be donation links, gift cards, and much more. The donation links have the purpose of aiding those businesses with the customers that desire to do so. They will have the option to share details with the customers, too. An excerpt from the blog post reads: “We’ve partnered with PayPal and GoFundMe for donations. For gift cards, merchants can link directly to the relevant page on their website or to their gift card offerings with one of our eligible partners, which includes Square, Toast, Clover, and Vagaro.”
Currently, such updates are being rolled out. We should expect to see the service by this month’s end.
Doris’s passion for writing started to take shape in college where she was editor-in-chief of the college newspaper. Even though she ended up working in IT for more than 7 years, she’s now back to what he always enjoyed doing. With a true passion for technology, Doris mostly covers tech-related topics.